Unit 20: Advertising media.
ASSESSMENT RECORD SHEET.
LO1: Know how the existing advertising campaigns embed advertisements across a range of media products.
1.1 Aims of advertising campaigns
1.2 Target audience
1.3 Key messages
1.4 Approaches to advertising campaigns
1.5 Representation
1.6 Advertising campaign logistics
1.7 Choice of media
1.10 Regulatory bodies
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